Cobra was in need of rebranding and relaunching, to move it away from the curry house cliche’s
and re-position it as the perfect beer for any food.

Cue a truck filled with Cobra bottles being sent to the food capital of the world - New York.
In an integrated Online, Social + Cinema campaign, where GQ playboy personality Jack and renowned NY chef Camille embarked on a foodie road trip to prove the lager can complement far more than a stack of poppadom’s.