For the FIFA store project “What Makes a Classic?”,
I took on the dual role of creative and consultant.

A film commissioned by FIFA to highlight historic World Cups to promote their new product line on FIFASTORE.
Kieran Kenlock came to me with a strategy, seeking a core thread and campaign line.
Together, we conceptualised "What Makes a Classic?."

Kieran’s talent shone through as he wrote and performed an impactful spoken word piece for the film.
And I was enlisted as a consultant to ensure the project made a lasting impact,
from the ideation phase, to on set, and finally the big screen,
to excite footy fans everywhere.