 Desert Riders

Apple’s first ever bespoke campaign for the Kingdom of Saudi Arabia (KSA).

Featuring a group of Saudi riders (including Reema Juffali, the first-ever Saudi Arabian woman racing driver) speeding through the Saudi Al Kharrarah desert to see if the iPhone 11 can withstand the extreme conditions of one of the worlds toughest terrains.

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@Apple Instagram Stories

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Director: Hanrik Hansen

Prod. co: RSA Films

Agency: TBWA/MAL