The Range
If We Don’t Sell It…
Low-budget store ‘The Range’, wanted to say they pretty much sold anything and everything.
It was only right to be facetious and showcase what they didn't.
Paint
Sandals
Misteltoe
Pudding
In-Store
The ‘Talking Christmas Misteltoe’ went viral (well in and around Plymouth), and after customers pestered The Range to create the product for real, the low budget store succumbed (completely undoing the campaign strategy in the process) and made them available them in-stores, for a limited time only.
Director: James Haworth
Prod. co: Sweetshop
Agency: VCCP