Grolsch
Unconventional By Tradition

Grolsch was one of the ‘OG’ beer brands that broke the rules to defy convention. The first to say "out with the boring old bottle caps" and bring in the swing-top design that we all know so well today.

They wanted to celebrate this and go BIG. Like, really big. So dozen of speakers where stacked on top of each other, to create a giant sculpture of their iconic and unconventional bottle.

OOH

Print

Director: Charlie Robins

Prod. co: Forever Pictures

Agency: VCCP