Grolsch
Unconventional By Tradition
Grolsch was one of the ‘OG’ beer brands that broke the rules to defy convention. The first to say "out with the boring old bottle caps" and bring in the swing-top design that we all know so well today.
They wanted to celebrate this and go BIG. Like, really big. So dozen of speakers where stacked on top of each other, to create a giant sculpture of their iconic and unconventional bottle.
OOH
Director: Charlie Robins
Prod. co: Forever Pictures
Agency: VCCP